Cobram Estate has been announced winner of the ‘Pantry Must Have’ category in the prestigious annual Australian Women’s Weekly Product of the Year Awards 2012. This is the third consecutive year AWW has turned to its 2 million plus readership to showcase Australia’s most desired products.
Over 25,000 readers voted on which products deserved rewarding. There were 7 finalists in each of the 14 categories for readers to choose from after an expert industry panel examined an extraordinary 800 product submissions. Finalists needed demonstrated innovation in one or more areas including; value, design, function and packaging.
Cobram Estate’s Everyday Range won ‘The Pantry Must Have” category for high quality, great taste and its innovative ‘no mess, no fuss’ pop up pourers. This is the first year Cobram Estate has submitted, prevailing over strong competition.
Cobram Estate award winning range of Australian Extra Virgin Olive Oil includes Everyday, Infused and Ultra-Premium. These oils are a combination of leading varieties, skilfully crafted by the Estate’s panel of master blenders to maximize quality and ensure consistency from year to year.
All of Cobram Estate’s Extra Virgin Olive Oils are certified by the Australian Olive Association’s ‘Code of Practice’ and bear the logo.
The June issue of Australian Women’s weekly which details the winners of all categories, is on newsagent shelves now.
About Cobram Estate:
Established in 1996, Cobram Estate is the leading provider of olive oil in Australia, and a leader in Australian Extra Virgin Olive Oil (EVOO). The brand was launched domestically in 2001, distributing through premium stockists including The Essential Ingredient in Melbourne and Sydney, and Black Pearl Epicure in Brisbane. In 2002, Cobram Estate entered the national retail market, listing its Fresh and Fruity EVOO in Coles and Woolworths Stores. It was the first 100 per cent Australian EVOO brand to take this step.
Cobram Estate launched an export range to the USA in 2003 and today exports to countries including Canada, the USA, Hong Kong, Singapore, China, Thailand, the Maldives and Japan.
In 2006, Cobram Estate became a subsidiary of Boundary Bend Limited, Australia’s leading vertically integrated olive company. Today Cobram Estate is the Number One selling and awarded Australian EVOO brand in the domestic retail market.
Today, Cobram Estate employs more than 100 workers in its Boundary Bend and Boort groves, which grow more than fourteen varieties of olives and cover more than 6,500 hectares of pristine farmland in total. Annually, the estate produces over 6.5 million litres of premium EVOO (approximately fifty percent of Australia’s total crop). www.cobramestate.com.au 1 June 2012
