The new premium KitchenAid Platinum Collection includes a Stand Mixer in eight new colour finishes, a Blender in five new colour finishes and a Coffee Maker in Contour Silver. The collection will be available in time for Christmas, with the Stand Mixer in Myer, MatchBox and Essential Ingredient from 1 November. The KitchenAid Platinum Collection features a two coat premium metallic finish in Candy Apple, Raspberry Ice, Medallion Silver, Black Storm, and Electric Blue on both the Stand Mixer and Blender, plus Sugar Pearl Silver, Café Latte and Antique Copper finishes on the Stand Mixer. The Platinum Collection Stand Mixer also features a clear glass bowl instead of the traditional stainless steel bowl, and a new Flex Edge Beater. "This entirely new finish was first debuted as a limited edition 90th Anniversary stand mixer. The finish and colour elicited such a positive response that a new collection was designed with the same features in new colours and a rich, metallic finish that is now not limited," said Alana Fletcher, Communication and Sponsorship Manager for KitchenAid's Australia and New Zealand distributor, Peter McInnes Pty Ltd. "Modern design is so open, the kitchen is no longer cut off from the living area," says Fletcher. "People love to display beautiful things in their kitchens that reflect their personality. An iconic KitchenAid Stand Mixer on the counter in a bold, personal colour is one way people do that. We're excited this new finish gives people more ways to express their own style while creating great food for themselves and loved ones," she said. "The premium metallic finish evokes the look and feel of a beautiful high-end sports car. The colours are inspired by foods like sugar pearls used to decorate elegant biscuits and cakes, summer berries and shiny toffee apples." KitchenAid has been a colour leader in appliances since first introducing colourful stand mixers in 1955, and today offers over 40 colours and finishes to choose from across its range around the world. FEATURES & FUNCTIONALITY The new KitchenAid Platinum Collection Stand Mixer features: Choice of eight new metallic finish colours including Candy Apple, Raspberry Ice, Medallion Silver, Black Storm, Electric Blue, Sugar Pearl Silver, Café Latte and Antique Copper. A glass bowl with a pour spout and measurement markings. Unique Flex Edge Beater for more thorough, faster ingredient incorporation. Tilt-head design for easy bowl access Bowl capacity for eight to nine cups of flour 10-speed slide control ranges from a very slow stir to a fast whip 67-point planetary mixing action spirals to 67 different touch points within the bowl for quick, complete mixing and the highest beater-to-bowl coverage in the industry. Every model includes three basic accessories: a flat beater for mixing batters or mashing potatoes; a dough hook for kneading everything from soft dough to stiff pizza dough; and a wire whip for beating egg whites and whipping cream. By using any of more than a dozen optional attachments, the Stand Mixer's powerful motor can be tapped for everything from grinding grain and meat to kneading dough, slicing vegetables, rolling and cutting pasta, and even making ice cream. The new KitchenAid Platinum Collection Blender is available in Candy Apple Red, Raspberry Ice, Medallion Silver, Black Storm and Electric Blue. It features a BPA free, plastic 1.75L jug, five speeds plus a pulse mode and crush ice feature and a 550 wattage motor with 7,000-10,000 RPM blade speed. The new KitchenAid Platinum Collection Coffee Maker is a 12 cup thermal carafe coffee maker available in Contour Silver. It keeps freshly brewed filter coffee hot and full of flavour for hours. AVAILABILITY & PRICING The KitchenAid Platinum Collection has an exclusive and limited distribution through Myer, MatchBox and Essential Ingredient. The Electric Blue finish is available only in Myer. The Stand Mixer will be available in all stores from 1 November 2011, with the Blender and Coffee Maker coming in time for Christmas. Visit www.kitchenaid.com.au for more detail on stockists. Pricing is as follows: Stand Mixer: RRP $799 (inc GST) Blender: RRP $379 (inc GST) Coffee Maker: RRP $215 (inc GST)
