Archive for October 7th, 2011

07
Oct
11

donna hay magazine 10th Birthday Collectors Issue + iPad app launch


This October, News Magazines proudly celebrates 10 years of donna hay magazine
with a special collector's issue featuring the most beautiful and inspiring stories
yet. 
News Magazines Chief Executive Sandra Hook said donna hay magazine had quickly
become an iconic brand in its ten short year publishing history and would celebrate
this milestone with an exciting step into digital publishing with an innovative and
interactive iPad edition.
"Everything Donna and the talented donna hay magazine team touch is of
exceptional quality and beauty and this is an issue you'll want to eat from cover to
cover.   
The birthday issue is the biggest ever outside of a Christmas period and
has attracted more advertising revenue proving yet again the enormous strength of
the brand.
Gracing the cover is our ultimate chocolate layer cake, which opens to reveal a
decadent interior - chocolate sponge layered with tangy-sweet cream cheese icing.
Content for the collector's issue takes a nostalgic nod and a new approach to some
of the favourite recipes of the magazine team. From the ultimate weeknight dinners
to a new take on the classic chocolate brownie and a shake-up of old standbys with
a tasty revamp, this is an issue you'll want to hang on to. The magazine also
features a compilation of the most decadent cake recipes, befitting of such a
special celebration.
"I'm amazed at how fast 10 years have gone by. The chance to re-visit some of our
much-loved moments, create some new favourites, and share some
behind-the-scenes glimpses of how we work as a magazine team has been a very
special experience," Donna Hay, Editor-in-Chief
In partnership with News Magazines, Donna's 10-year birthday with her eponymous
magazine also marks 10 years as the contributing food editor for the Sunday
newspapers across the News Limited stable. This is celebrated with a special flip
cover and sneak preview of the 10th birthday issue in Sunday Magazine.
As well, this October also sees the launch of the donna hay magazine for iPad app.
Packed full of immersive content, special videos and extra tips, it brings the pages
of the magazine to life like never before. The first issue is free to download thanks
to our presenting partner, Destination NSW.
 "For 10 years News Magazines has enjoyed an exceptional relationship with Donna
Hay and we are thrilled to be working with the team to take this amazing media
brand to the next level.   Donna's fans and her wonderful advertisers, many of
whom have been with the magazine since launch are incredibly loyal.   donna hay
magazine has carved out a very significant  place in the premium food market,"
said Fiona Nilsson, Group Publisher - Food.
For more information on the new issue of donna hay magazine and the donna hay
magazine for iPad app version, please visit donnahay.co



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